Overview: We are looking for a dynamic and strategic Marketing Manager to lead the development and execution of integrated marketing initiatives for our upcoming state-of-the-art hospital. The ideal candidate will play a pivotal role in building the hospital’s brand presence, driving patient engagement, and ensuring alignment between marketing goals and overall business objectives.

Key Responsibilities:

• Marketing Strategy & Execution:
  • Develop and implement comprehensive marketing strategies to enhance brand awareness and drive patient acquisition.
  • Lead integrated campaigns across digital, print, outdoor, and other media platforms to promote hospital services and specialties.
  • Create and manage annual marketing calendars aligned with hospital milestones and service launches.
  • Continuously monitor market trends, patient demographics, and competitor activities to refine positioning and offerings.
  • Conduct research and data analysis to support strategy development and performance evaluation.
  • Strategize and execute marketing initiatives across various domains—domestic, international, corporate, and medical tourism—to enhance hospital visibility and patient inflow.

• Digital & Social Media Marketing:
  • Oversee content creation and community management across all social media channels.
  • Manage SEO/SEM, website development, email marketing, and online reputation to maximize visibility.
  • Utilize analytics tools to track campaign performance and patient conversion metrics.

• Public Relations & Community Engagement:
  • Act as a liaison between the hospital, media agencies, and public stakeholders to promote a positive brand image.
  • Plan and manage events, health camps, and CSR activities to increase local engagement.
  • Build and nurture relationships with media houses, influencers, and healthcare journalists.

• Leadership & Coordination:
  • Collaborate closely with clinical departments and management to align marketing efforts with hospital goals.
  • Coordinate with internal teams to support marketing needs for new departments, doctors, or technologies.
  • Liaise with external vendors, creative agencies, and service providers to ensure timely execution of campaigns.
• Performance Evaluation:
  • Track and analyse the ROI of marketing campaigns and recommend improvements.
  • Review the effectiveness of past marketing efforts and assess the potential of new strategies.
  • Prepare regular reports and dashboards for senior management.

• Hospital Empanelment & Insurance Coordination:
  • Drive the empanelment of the hospital with TPAs, ECHS, CGHS, etc and other government and corporate health schemes to expand patient access.
  • Maintain and strengthen professional relationships with Third Party Administrators (TPAs), insurance companies, and government health bodies.
  • Ensure timely empanelment, renewals, and efficient management of cashless and reimbursement services.
  • Coordinate with billing, front office, and clinical departments for smooth handling of pre-authorizations, approvals, and claim settlements.

Qualifications & Experience:

• MBA in Marketing, Communications, or related field.
• 12-15 years of experience in healthcare marketing, preferably in hospital services.
• Proven expertise in digital marketing, brand building, and public relations.
• Strong communication, analytical, and leadership skills.

Remuneration: As per industry standards

Why Join Us: At Sant Nirankari Health City, we offer a collaborative and supportive work environment where your contributions are valued and recognized. Join us in our mission to deliver exceptional healthcare services while upholding the highest standards of quality and patient care.